Building websites for caterers is a tricky business. Caterers are not like restaurants where customers can walk in and try out their food. So catering websites and companies need to step up their game when it comes to marketing and advertising.
Catering websites need to work extra hard to promote their chef’s food. So when designing and building the site, it has to highlight the owner’s culinary talent and communicate its reliability.
Now to do that, you can choose to work with professionals like FlexCatering, who have the means to create high-performance catering sites.
However, you will have no idea whether or not the site is perfect. Well, here is a simple guide to building the ideal catering website. It will help you understand what you need and what you don’t. So let’s check it out.
1. Finding Out the Features:
It’s one of the basics, but you need to define and note down all your website features. Make sure you define your objectives down to the last detail.
Decide on things like whether or not you want to use your site as a brochure or as a place where clients can book your services.
Figuring out the features will help you make your decision on the template and plugins you want to use.
2. List Your Media Assets:
Whenever you look at any of the best catering sites online, you will find that all of them have a collection of beautiful digital media assets.
Make sure you have a big enough collection of high-quality images and videos that showcase the culinary prowess and event management skills.
One way you can make your catering website look even more professional is by adding a gallery where your potential customers can look at how good you are.
3. Let Your Customers Share Their Experience:
Your customers are your biggest advocates. People are itching to talk about their experience once they’ve taken up your service.
So let them have a platform on your catering website. Put in a testimonial and review section and encourage your clients to share their experience. Track old customers and try to ask them for reviews politely.
Highlight the review section because it will help the visitors make their decision. You can even add your Facebook stream and other review sites to help build the trust factor.
4. Build A Section for Your Menu:
As an online catering & buffet service, you should make sure you create a specialized section for your menus.
Make sure when you are adding the menus, you list everything. Include all the prices and any costs that the client may incur. Along with that, add in simple and straightforward descriptions of your services.
Include in your menu section every detail about any unique collaborations you might have with different events and coordinators.
The information needs to be there because visitors need ample information to trust you and see if you fit their budget.
5. Make Sure You Put in Your Contact Details:
All of the designs and media assets and information you put in will be for nothing if your visitors don’t know how to contact you.
Add all your contact information within the site and make sure to add a contact us page. Also, integrate all your social channels and Facebook messenger or chat service to ensure a real-time connection with anyone who might have any inquiries.
Make the details of contacting your business prominent so that there is no confusion about contacting you.
So if you follow this simple guide, you will easily build a high-performance website for catering. If you are working with a professional catering website building company, follow their work and make sure they meet these criteria, and you will be fine. So that’s it for now. We will come back soon with something new. Until then, see ya!